Sunday, 25 January 2015

Unit 8 Understanding Film and TV industries Task 4

In this blog I will be researching all the different types of developing technologies like satellite, cable, analogue, digital, film-based, interactive, Internet, high definition, consumer products, streaming content, on-demand viewing, digital recorders and pay per view. These technologies fuel the media industry is so many ways one of which is amount of content being made because all of these platforms work tirelessly to produce content. These technologies bring the content to the customer too which means that people don’t need to go to the cinema when they can just stay at home and watch the same film, But this new technology has its down sides with piracy websites and websites like YouTube breaking all kinds of copyright laws.


I will start by talking about satellite TV. Satellite television allows subscribers to get channels and shows streamed to their homes via a satellite dish. Satellite gives the access to hundreds of channels worldwide. Satellite TV providers obtain channels like Sky, Comedy central and UK TV, with satellite you also have a wider geographical coverage. Because of the wider reach of satellite technology, Because satellite TV is sent out via satellites orbiting the earth and this helps broadcast shows all over the world and broadcast them live to every country. However satellite TV can malfunction in bad weather. Since the satellite dish is usually outside, it becomes susceptible to malfunction because of weather conditions like snow, very strong winds and lightning. 


Cable TV is one of many ways for viewers to watch the television. How the viewers watch is that cables go underground through to the houses of the customers. Customers that use cable TV have to pay for it and subscribe for it. Cable television has fewer channels than satellite TV but its cheaper for people to subscribe too. Cable television has more than just television to offer it customers and with things like high speed Internet and voice calls to entice customers. Cable TV is far more reliable than satellite which only works when the weather is good. An prime example of a cable television provider is HBO an American broadcaster who have given out shows such as The Sopranos and True Blood which have been a hit in the UK too.

In this age films are being remade over and over again and Film Based content has grew so much in recent times. New technologies have given old films and new lease of life when being remade and have shown life long loved of certain films that technologies like CGI can have a great impact on the look of a film. An example of a film that i have chosen is Planet of the Apes which has had a life of being remade starting in 1968 and continuing to the latest one in 2014. Using these new technologies the film has evolved into one of the best film franchises ever. 

Technologies are constantly chancing and with television becoming more and more Interactive for example on free view television the introduction of the red button service which allows viewers to access even more content that normally available. Interacting with an audience is good for a program because the viewer will stay interested for longer for example channels like BBC 1, ITV and Sky have a red button service to provide extra content for viewers. Also sports channels and programs such as Formula 1 on the BBC offers a service to be on board with a car and on Sky Sports you can press the red button to get all sorts of statistics and data. This service is for the more experienced fans of the sport.

The Internet has become one of the most popular forms of media distribution with sites like YouTube or Vimeo anyone can become a filmmaker but with these sites programs are also put onto these sites although its again a countless number of copyright laws. The Internet has gave birth to so many different platforms with things like BBC iplayer, ITV player and 4oD becoming such big sites because of the Internet and people wanting to watch TV when they want via Streaming from the Internet. Also there are sources like Netflix and Apple TV which provides an incredible range of television and films to people whenever they want it and this provides people with all the content they desire. There is also a huge downside to the Internet and its a curse that costs the industry hundreds of millions of pounds a year it is of course pirating and it is a bad problem for the industry. Although many say its on the way down  its still a problem.



High Definition television is something that many people have now in this digital age of television in the UK. On TV there are a lot of channels that are in HD, for example BBC, ITV, most Sky channels are some of just a few broadcasters offering this service.  For viewers to view things in HD they need to have certain amount of pixels on their TV screen so that they can watch their programs and films in either 720p or 1080p. High Definition has developed so much that viewer do not only have the choice to have a HD TV they can have other HD things such as HD DVD player or a Blu-Ray. High Definition television is soon to become a thing of the past with the invention of the new 4K service which is brand new and still has some flaws like any new technology but the Brazil World Cup final was the first ever program to be broadcast in 4K by Sony. 

On Demand services are a huge way of getting more viewers for your program and this links back to the way of getting viewers to watch television when they want rather than watching scheduled programming. On demand is an interactive TV technology. On demand allows the user to view programming in real-time, this means that the user can watch these programs while they are being shown on TV. Services and software like Tivo by Virgin and the Sky On Demand service which allows views to control their viewing habits with tools like pause, rewind and fast forwarding television this is also a Digital Recorder. Which is recorded by the viewer to watch at a time that suits them and they tell the device to record the show and then it will and it'll be saved for later.

Pay Per View is a service were a viewer pay purchase a short term subscription for just a program viewing. This service is offered by Sky Sports for football weekends. There is also Pay Per View for Sky in the Sky  Box Office for films which works out how much they have gained form each view of their TV Show. This is better for some viewers who don't have the funds or just don't want to pay for a full subscription to a channel or set of channels and this means that they can view the shows they want.

Analogue signal was the first ever transmission technology for television. Analogue is no longer in use in most of the UK with only Milton Keynes the only place still transmitted to in analogue, the rest of the UK receives Digital television. Digital signals can be either 0 or 1. When a digital signal is 0 it means that it is off and when it is 1 it means that it is on. This is because the waves are very close together and this is how TV Box-Sets get so many channels. The analogue signals really only broadcast 5 channels to British homes and this is why digital television over took analogue so quickly with viewers wanting more from their media providers.

Tuesday, 20 January 2015

Unit 38: Sound recording and design Blog


Soundtrack blog


For my vox pops I used a shot gun microphone as its fast to set up and I just need to point it towards my subject and I would get good and clean sound. When it came to set up the camera top microphone, during the interviews we used the lapel microphones which were good for getting just the sound of the interviewee. I am currently working on my voice over script and on how long my voice over would last.
While I was at the salon I used the camera top microphone to gather some background noise to put over some of my voice overs and also what the camera sees the microphone will record the sound, it’s also easy to set up and once it’s on and set to the right settings you can leave it to do its job. I also used the lapel microphone for the interviews because it’s the best way of doing gathering sound for them as there is no background noise. I fixed this problem by using the sound gain and exporting into audition as shown below.



The sound equipment that I used was a camera top microphone and a lapel microphone. The camera top microphone was used to gather sound the cut aways and also for one interview outside because it had to be done quickly because the guy had to leave but the sound was OK we just needed to turn it up a little bit.
I made sure that we got background sound was captured and I made sure that the sound was OK or the interviews with the staff and that it wasn't too loud or distorted.



When it came to set up the camera top microphone we had some issues with the settings to get the volume up to the right level. During the interviews we used the lapel microphones which were good for getting just the sound of the interviewee.

I have also spent today looking for a soundtrack I have a few pieces of music that I am considering using and they will be put on my work to see what is does to my film and to what it does to my audience

I have been through my factual piece of film and wrote down all of the musical pieces in my film and voiceovers using a sound spotting sheet. I have been through my entire spotting sheet and I've made note of all of the music and voice overs used in my film.

Tuesday, 13 January 2015

Unit 64: Motion graphics and compositing, Task 2 & 3

Blog for the making of motion graphics video

I have been through the brief and I looked at what the brief contains. The brief is to do a start of a video about an era of pop called Hits: The history of pop. I haven’t gave this assignment much thought until now and I have the problem that it isn’t my imagination that’s the problem, it the fact that my abilities are close to none existent but I will soldier on. The era given to me is the 70s which I will gather my materials such as pictures and videos once I’ve got my script.

I have thought of some ideas about what to create and I also have done a storyboard for my opening titles and they seem fairly simple, so much so that I feel I can create them fairly easily. I have done a sort of report for what I want my video to look like and I think that it (like my titles) falls into my ability ring. I’ve have got my script and I also have my ideas for my title and I did a read though to make sure it sounded ok.

We did need to consider the legal and ethical side of this project as it wouldn’t be posted anywhere online so no copyright laws would be broken. Although much of the content I needed was on YouTube and the images would be gathered of google images.

My storyboard and script were completed fairly quickly because once I had my research then it became easier to make the script and to put it all together. I began filming soon after it was finished and the filming went well with nothing wrong and I didn’t need to re-film. My drawing abilities let me down when it came to making the storyboards and to make the title.

I have planned when I’ll be filming and I aim to get the edit done as soon as possible but in the meantime I’m going to practise several different ways of doing my opening title sequence. I have used many different techniques to make my motion graphics piece an entertaining watch to the viewer including moving myself around the screen.

 
 I also put pictures at the side of the screen that would relate to what I'm talking about.
 


I used Adobe premiere pro, After effects and encore to make my 3 minute film and I used premier pro as a base for my graphical operation.




Task 3

Review

I feel that given my abilities that this project went well almost better than I had hoped. I will start with my title sequence and that fact that my first drawings of my titles looked similar to that actual thing that I had created. My storyboards looked similar to although there were changes and I had never expected my finished project to look exactly like the thing that I had originally thought off.

Using after effects is not my strong point and I think that this comes across in this work and I feel that the work reflects this. My background choice is a bit odd but I wanted something with a 70’s look to it and that was bright and that caught the eye of the viewer, although the word funk train is in the corner I feel that it adds more ‘70sness’ to the video.

A well as the music I’ve used I also got news stories and a film. The news stories that I have chosen to use were; the death of Elvis, the Beatles break up and the reunification of Vietnam. I used pictures from Google and from YouTube especially for the songs which are copyright protected.

Things I feel that I could have done better on are things such as the graphics that I actually used and the actual things that I referenced from the decade such as news stories and other music. I feel that could have moved myself around the screen a bit more and made myself more animated to make the video better to watch. I also wish that I was better at doing the title sequence better because then I’d have a better video in all.

Things I did well were; the title sequence although I wish that I’d done it better I still feel that it is at a basic level at least a motion graphics piece of work because it moves and there are titles and it has a soundtrack underneath and that gives it more to focus on. I feel that my deliverance was better than most and my videos and pictures mixed well with the work that I did. The script was well written and the lighting was set up just right to make it look good and I had no problems with shadows.

Understanding the Film & Tv industry: Task 2

In this blog I will explain what the different job roles are in three different sectors. The sectors that I will talk about are creative, managerial, and technical job roles. I will go through these and explain all of the different roles and responsibilities of the people who do this job. I will also try and give one example of a person working in this sector.


The job that i would like is director I will talk about that job and how I will get there. I have done this in the director section. I have talked about the path that ill need to take to achieve my goal.
Producer
I will start by talking about managerial jobs and one of the more important roles is the role of producer. The producer is seen as the leader of the team and their job is to organise and manage the production from the start to the finish. Also the producer is the first member of the team.
A producer can come from many parts of the industry as they can be an investor, writer, director or even an actor. The lead producer is known as an executive producer and this can be an actor who would work as an actor and would work on the project with the producer from start to finish.
In pre-production, Producers bring together the key members of the creative team. This includes the Director, Cinematographer and Production Designer and key cast members. They help the Executive Producers to raise money for the production. Producers also approve locations, studio hire, the final shooting script, production schedule and budget. More time and money spent in pre-production can reduce time and money wasting when the production gets underway.
Once the film is in production, Producers are responsible for the day-to-day smooth operation of the team. Producers are also in constant communication and consultation with the Director and other key creative, on and off set. Producers approve all script changes and cost reports. They are the first point of contact for all production partners, investors and distributors.
During post production, Producers are expected to liaise with the Director and post production department. The Producer will deal with the finance and distribution companies in planning the marketing and distribution of the finished film.
The skills that a budding producer would need to have are; being a good business person, having good interpersonal skills, having an eye for good ideas and being able to work under pressure.
The example I have chosen for the producer is Steven Spielberg. Although famed for being one of the biggest movie directors of our time. Spielberg also produces film too with titles including Jurassic Park, Men in black and Transformers.
To become a producer you should get started in the Production Office it is worth getting experience as a Production Assistant or Runner. If you can prove that you are reliable, trustworthy and enthusiastic you may progress.
Steven Spielberg

Assistant producer/ Associate producer
After the producer there is also the assistant producer/associate producer who will work closely with the producer and will ‘cover’ for the producer and executive producer in pre-production, the actual production itself and post production.

Associate Producers are usually individuals within production companies who have played a significant role in the development of the script or screenplay. The term Associate Producer is also sometimes used to describe a Producer from a smaller production company which is co-producing the film. They may have risen some funding for the project, but not enough to get an Executive Producer or Co-Producer credit.

Associate Producers take on responsibilities delegated to them by the Producer. They work on the development and pre-production stages, and on the production. Duties can range from supervising the production design team or post production, or coordinating the work of visual effects companies.
An example of an assistant producer is Charles Song who is American and has worked on shows such as Family Guy, American Dad and The Simpsons.  
The role of Assistant Producer is varied, so you can come from a range of backgrounds within the film industry. You can start out as a senior Script Editor, Production Manager or Post Production Supervisor and use your specific experience as an Assistant Producer. But as with many jobs in this industry it’s usual to start as a runner and work your way up through the tree from the there.

Executive Producers
Executive Producers are responsible for the overall quality control and success of TV productions, and for ensuring that final products conform to commissioners' specifications.

They are part of the team who are responsible for selecting marketable projects and ensuring that every step is taken to guarantee success in the market. They lead the production of a range of television programs, including dramas, serial dramas,
documentaries and drama documentaries.
Executive Producers' roles vary depending on the genre, broadcaster or production. They must be able to identify commercial, marketable projects from a range of proposals. They may help to develop scripts. They are responsible for finding suitable markets for projects.
The cost of a television production may be shared amongst a number of partner organizations who will all eventually broadcast the finished programs. They ensure that a range of publicity and marketing materials are prepared in order to attract co-production partnerships and funding.
During production Executive Producers may act as a sounding board for Producers in the decision-making processes. They may be involved in some aspects of scripting, casting, and/or crewing. In the role of Executive Producer, the executive producer may perform a dual role on productions, such as Writer and Executive Producer.

To be an executive producer you should have; highly effective negotiating skills to be able to get the production done for the least amount of money. They must understand current audience requirements and what is getting the biggest audiences so they can make an educated decision as to what I getting the best ratings.

An example of an executive producer is Chuck Lorre who is American and is responsible for giving America and Britain some its biggest sitcoms such as Two and a half men, the Big Bang Theory and Mike and Molly. He has been in the business since 1984 and has a real understanding of how the world of making a good and successful comedy show works, proof of this is that he has been nominated for 8 Emmys and has had 9 other wins and 15 nominations.

You will normally need to establish yourself as a Producer who is able to bring money to a project. You could also move from another background as a distributor, Sales Agent or financier. There are other ways to be a producer from other sectors such as director or actor.
Chuck Lorre


Line Producer
The Line Producer is one of the first people to be employed on a film's production by the Producer and Executive Producers. They are in charge of all the business aspects of the production of films. During pre-production, Line Producers work with the Director, Production Manager, First Assistant Director, Art Director and other Heads of Department. They prepare the production schedule and budget, and to set the shoot date.

During production, Line Producers hand over control of the final budget to the Production Accountant. They delegate the day-to-day operation of the production office to the Production Manager and Production Co-coordinator. However, Line Producers are ultimately responsible for overseeing everything and making sure the production is completed on time and within budget.

They set up and implement financial monitoring systems, controlling production expenditure, controlling production materials, and monitoring and controlling the progress of productions. Line Producers usually cater for unforeseen circumstances, and spend much of their time juggling figures and resources.

Line Producers are responsible for certain health and safety procedures, and for sorting out any insurance claims. At the end of the shoot, the Line Producer oversees the 'wrap’ or winding down, of the production.

Line Producers are usually employed on a freelance basis. They work long hours, though the role is well paid. If a Line Producer has a creative input, he or she is often credited as a Co-producer.

You can usually progress to the role of Line Producer by working your way through a variety of roles in assistant direction, location management and/or the production office. Many start their careers as Runners or Production Assistants. Line Producers must also attend the required health and safety courses.



I will now move onto the creative job roles which required a whole different set of skills that to managerial job roles. The job that I’ve chosen to cover is in the directing sector.

Director
This is the job that i would like to undertake in the future and i will show how to achieve the stature and position of director.. The director is the creative force behind a production and I one of the few people on a production who can give it a personal touch. The director has the job of carrying out duties such as casting, script editing, shot composition, shot selection and editing.
 
The Director is ‘top dog’ as far as directors are concerned being the director is as high you can possibly get. During pre-production, Directors make crucial decisions, such as selecting the right cast, crew and locations for the film. They then direct rehearsals and the performances of the actors once the film is in production.
They also manage the technical aspects of filming including the camera, sound, lighting, design and special effects departments. During post production, Directors work closely with Editors through the many technical processes of editing, to reach the final cut or version of the film.
At all stages, Directors are responsible for motivating the team to produce the best possible results. Directors must also always be aware of the constraints of the film's budget and schedule and manage the expectations of the film's financiers. You don’t need a formal qualification to become a Director.
However, the role can only really be mastered through in-depth practical experience. You will find writing a screenplay, directing your own short film or an amateur play is all good starting places.
You will also need extensive industry experience; up-to-date knowledge of film making techniques and equipment is vital, as is learning how to work with actors to create a performance.
The ideal way to get into this job is to start as a runner and then work your way up through the roles of 3rd, 2nd and 1st assistant director. It is also advised that your produce your own work in this subject such as short films, plays and record live stage shows such as bands, and other live performances.
An example of a famous director is Ron Howard who has worked on productions such as Apollo 13, Rush and A Beautiful Mind. During his time as a director Ron Howard has picked up 2 Oscars, and has had 32 wins from other awards and also got 60 nominations for awards. There are many more examples that i can choose from and they include people such as Wes Anderson, Tom Hooper and James Cameron.
Ron Howard

1st Assistant director
The first assistant’s director’s job is being the Director's right-hand person, taking responsibility for a number of important jobs so that the Director is free to concentrate on the creative process.
Before the shoot, the Firsts' main task is to create the filming schedule, working in careful consultation with the Director.  When drawing up the shooting schedule, First ADs must also be aware of the budget, cast availability and script coverage. 
First ADs' main duties are assisting the Director, coordinating all production activity, and supervising the cast and crew.  They are also in charge of a department of other Assistant Directors and Runners. Overall, they provide the key link between the Director, cast and crew, whilst also liaising with the production office, and providing regular progress reports about the shoot.
Preparing the storyboard, overseeing the hiring of locations, props and equipment and checking weather reports are all key pre-production duties for Firsts.  Firsts are also responsible for health and safety on set or location, and must take action to eliminate or minimise hazards.
Some of the first assistant director’s responsibilities include preparing the storyboard, overseeing the hiring of locations, props and equipment and checking weather reports are all key pre-production duties for Firsts. 
There are many ways in which you can become a first assistant director you can expect to start your career by getting work experience as a Runner on a film set or in a production office before working your way up through Third Assistant Director and Second Assistant Director.
 
2nd Assistant Director
The job of the second assistant director is to be the First Assistant Director's right-hand person. Preparing and drawing up the 'call sheet' to make all of your crew and cast get to a location on time and to the right place. Overseeing the cast, ensuring that the principal Actors are in make-up, in wardrobe, or standing by on the set at the correct times.
The Second AD's main function is to ensure that all of the First AD's orders and directions are carried out. On each day of a shoot, Seconds must prepare and draw up the next day's call sheet, (which involves confirming the details of who needs to be on set and at what time, the transport arrangements, extras required etc.). These details must be approved by the production office before the Seconds can distribute the call sheet to the cast and crew.

3rd assistant director
One of the first roles of a third assistant director is supporting the First and Second ADs on the set or location. They may have to direct extras or vehicles appearing in the background of the shot, especially in large crowd scenes. They will act as a sort of link between the first and second assistants by conveying messages and relaying information to cast or crew on the set or location, usually by radio link.

To do this role, you will need to have excellent organisational and time-management skills and also you will need to have common sense and initiative to carry out all responsibilities forwarded to you by the first and second assistants. They will also have to take and carry out instructions with enthusiasm and efficiency and be diplomatic and patient when coordinating and directing large groups of extras. They will also need to be highly motivated and have good communication skills while working with actors and extras. They will also need to work effectively under pressure and make sure that the film runs smoothly. You will also need to know the necessary health and safety skills needed for any accidents that may occur on set or location.

The main function of the Third Assistant Director is to manage the movement and activities of background artists (extras). Thirds co-ordinate the extras to arrive at the right time and place for filming. Once the extras are on set or location, Thirds prepare and cue them, and sometimes also direct them in any required background action.

They must also supervise and look after the extras – they may be on standby on the set or location all day, despite only being needed for a short period. Thirds may have to keep members of the public out of shot and off the set or location, so that they don't interrupt filming, cast or crew. Thirds may also liaise with the Location Manager, and may be given responsibilities with regard to the security and locking up of studios or locations after filming has taken place.
You can expect to start your career by getting work experience as a Runner on a film set or in a production office before becoming a Third Assistant Director. This role can then take you onto the role of being a second and then first assistant director.

Now I will talk about a technical job role. The job I have chosen to do is editor, and all the roles needed to achieve this job role including assistant editor and runner.




Editors
One of the jobs of an editor is working closely with the Director to craft the finished film. They will also be working in an edit suite for long hours to make sure that the film is finished on time and too a good standard. They will also be running a team of assistants and trainees on big productions that will help with the editing process.

To do this role, you will need to have technical aptitude and have a wide range of experience in the post production process including a good knowledge of different editing software. You will need to know how to create a good storyline in the film although they will be accompanied by the director. They will need to handle the pressure of the tight deadlines that comes with the job. You will also need to understand a narrative and have an imagination for creating a story. You will also need good communication skills within your team and will also need to be able to lead a team. You will also need patience and have incredible attention to detail. You will also need to have good organisational skills to be able to command a team.

Editors are one of the key Heads of Department on feature films, responsible for First Assistant Editors, and on bigger productions, Second Assistants and Trainees. The Editor works closely with the Director, crafting the daily rushes into a coherent whole. To ensure that the story flows effortlessly from beginning to end, each shot is carefully chosen and edited into a series of scenes, which are in turn assembled to create the finished film.

Editors work long, unsociable hours, often under pressure, in an edit suite. They are employed on a freelance basis by the Producer based on their reputation and experience. Editors often work on television drama, as well as on feature films. The Editor works closely with the Director before shooting begins, deciding how to maximise the potential of the screenplay. Editors check the technical standards, as well as the emerging sense of story, and the actors' performances.

Because scenes are shot and edited out of sequence, Editors may work on scenes from the end of the film before those at the beginning, and must therefore be able to maintain a good sense of how the story is unfolding. Editors select the best takes and edit them together to create scenes.

During the post-production period, the Editor and the Director work closely together, refining the assembly edit into the Director's Cut, which must be approved by the Producers, until they achieve picture lock or Fine Cut the film?

Traditionally, you could go from being a Runner to a Trainee, Second Assistant, and First Assistant and eventually to become an Editor. However, with digital editing, 2nd Assistants are now only employed on very big budget films.

As a Trainee with at least two years' experience you would have to work as an Assistant in television or on low budget films for a considerable period of time before becoming First Assistant on feature films. Some big budget productions take on Trainees and Second Assistants, and it is important to keep up to date with films in pre-production by reading the trade press.

If you can work with an Editor as an Assistant, you may be allowed to carry out the assembly edit of some sections of the film. If you can become an experienced Assistant, you may also work as an Editor on short films, which will enable you to showcase your talents.


The example of an editor is Barney Pilling who has worked on films such as the Grand Budapest hotel, Never let me go and Bad Education. Barney has won 1 golden globe, 1 Bafta award along with two other wins and 4 nominations.


Editing assistant
 
Some of the jobs of an editing assistant are running and maintaining editing systems they are also expected taking responsibility for the smooth running of the cutting room on feature films. They will have to be supporting the whole of the post production process on feature films and working closely with film labs, and with the camera and sound departments.

Assistant Editors take charge of the day-to-day running edit suite, leaving the Editor free to concentrate on the work of editing the film. The first task is to communicate with other relevant departments (production, camera, sound, etc.) to understand and analyses the work flow, and to pass this information on to the Editor.

During the shoot, while the Editor starts to work on a rough assembly of selected rushes.
Assistant Editors often work in a different room to the Editor and, on low budget films, may be required to sync rushes early in the morning or late at night when the editing machine is not being used by the Editor. Consequently, the traditional apprenticeship model for Assistant Editors has changed, as less time is now spent watching and learning from the Editor. Assistant Editors must therefore be more proactive in monitoring how the edit is progressing.


Depending on the workload, and providing the Editor trusts the Assistant, whole segments of the assembly edit may be given over to Assistant Editors, who can use this opportunity to demonstrate their flair and ability. When picture lock is achieved, one of the Assistant Editors' last tasks is to compile an Edit Decision List, which provides a record of all the edit points. An assistant editor works like an editor on a free-lance basis and not contacted to a certain company.

Most Assistant Editors start their careers by working as runners on feature films or at editing facilities houses and progress to becoming Trainees, 2nd Assistants and eventually Assistant Editors.

Some big budget productions take on Trainees and Second Assistants, and it is important to keep up to date with films in pre production by reading the trade press. Some Assistants decide not to become Editors, choosing to continue working as Assistants on bigger budget films, which can be equally demanding and rewarding. Some productions will even do a compromise working with contributing editors who may be only needed if the work load is too great or if the production is running behind schedule.
 


Runner
I have decided to put the part of runner at the end and this is because the job of runner connects all of my chosen jobs as runner is the best place to start the ladder. A runner would be working in the office, around the set and on location and dealing with varied office admin tasks they would also be dealing with a range jobs on locations.

To do this role, you will need to be flexible and well organised and be able to think on your feet to fit the task given to you. You will need to be able to take orders and for that require good communication skills. You need to be organised, punctual and enthusiastic about what you’re doing. You need to work calmly and effectively under pressure. You would need to show a wiliness to learn and be able work without supervision. You would need to be organised.

You don’t need a specific qualification, but a good education is an advantage. You will also need a full, clean EU driving license. Start out by getting some experience in film, drama or broadcasting. It can be in amateur dramatics, student radio or film making, shorts or community media.

Working Patterns

Directors: Directors often work on a freelance basis and reputation counts for a lot and a big reputation can bring in more work. Some directors develop a relationship with producers or companies and this can be almost a guarantee of work in the future. This is the same for 1st, 2nd and 3rd assistant directors who work with certain directors too. The director will work for the whole production because like the producer its thier name and reputation on the line and they have to work hard to make it a success.

Editors: Editors in the film industry are sometimes free lance but can be contracted to companies unlike directors who are rated on previous work and thier reputation. Links and contacts are important to editors too who because they spend a lot of the production with directors are more likely to build a good workign relationship with eachother. For assistant editors, second assistant editors and runners, it can all depend on the head editor or lucky breaks onto whether or not they get work. If they prove they have a talent for this industry then a editor may take them on as a right hand person for future work. Editors will spend most of thier time in post production and barely any in the actual production although thier work load comes in at the end they have to work at the start with the director to help create the film.

Producers: A producer works nonstop through a production with thier staff making sure that the production is on track and money isnt being wasted. They are at the top of the film chain which means that they are all in the postion of hiring and firing the staff on and off set. The producer has to keep a close eye on all staff to make sure that thier production runs smoothly.
 

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Thursday, 8 January 2015

Understanding film and TV: Task 1

 



Unit 8 case study

Technologies

Satellite and cable

Disney is both satellite and cable as it has over 70 million subscribers to the channels in Europe and in the US 89% of households have the Disney channel package. The channels are broadcast worldwide and are broadcast in several different languages including Spanish, English, French and German and many others.

Digital

Disney runs as a digital channel as it is not one of the analogue channels as they are the 5 main channels in the UK including the BBC, ITV, Channel 4 and Channel 5, but Disney is broadcast to the UK via Sky, Virgin, BT or any other providers.

Film based

A huge amount of Disney’s profit comes from film making and their latest film Frozen grossed over 1 billion dollars. Overall since Disney is one of the leading film makers their films are expected to get high gross figures with every release.

Interactive

Disney has many ways to interact with its customers for example they have programs like Disney mobile which is part of the Disney interactive sector and it designs mobile apps, wallpapers, ringtones  and games that children can play with their favourite characters on. The Disney Interactive company, which is a subsidiary of Disney, makes the games and is part of the Disney internet group.  Disney also runs Disney on Ice, which is a Disney tour that goes all the way round the world and gives fans of the movies a chance to see their favourite characters perform their favourite parts from their films.

Internet

Disney has a set sector for dealing with its online activates and they are the Disney Internet group which is a subsidiary of the Disney Corporation.  Disney runs a main website with several links to other websites for example the main Disney website has links to the website for Disney Land and the Disney channel.

 

Ownership

Private Ownership and Commercial usage

The company is owned privately and by shareholders and a board of directors. The company’s biggest shareholder is Steve Jobs who owns a 7% stake in the company and although dead is still listed on the board of directors. The company CEO is Robert Iger who has been in charge of the company since March 2012 was elected to govern the company by Tim Cook, who now is Apple’s CEO. The Disney Company does not advertise on all of but one of its channels, the odd one out is Disney XD, which mainly advertises children’s toys, but apart from that channel, the other channels advertise other Disney shows, films or products made by Disney. Disney is not a public service, an example of a public service is the BBC because it has no owner and is paid for by the public.

Corporate, global company and monopoly

Disney is a corporation because it is a large company, which acts as a single entirety for example the Disney Animation Company, is sold as part of the main Disney Company. It is also a global company because its products and material are broadcast and distributed worldwide and are sent out through Disney’s distribution arm of its company. As a story, monopoly company Disney does not spend much of its budget on a film paying other film distributors to send it out to the world because they have the power to do it on their own. Disney is not an independent company, and example of an independent company is Paramount who only produces the films but need the help of bigger companies to distribute it around the world. Although Disney is a monopoly, there are other companies that are also oligopolies for example Paramount is an oligopoly because it relies on other companies to help advertise their films.

Vertical and Horizontal integration

Disney is both vertical and horizontal because of the companies that it has bought and taken them under their wing. Disney’s takeover of ESPN would be considered as horizontal integration, as the company does not form a part of the production process of any Disney productions. Its takeover of ABC would be considered as vertical integration, as the TV network forms a place where Disney can broadcast its productions, this is the same as when Disney bough Pixar because they use Pixar to produce and broadcast their material.

 

Funding

Licensing fees

When a company wants to sell Disney’s products they must first meet a set stand set by the Disney Company, which they must meet, some of these are; the company must have been manufacturing and distributing toys and other related products for at least 5 years and, the company must not be an intermediary. Then once these criteria have been met by the company they must agree to set terms and conditions which also include that Disney will receive 50% of all profit made but will not pay distribution fees and a set amount of money must be agreed at the start of the financial year depending on profit made in the previous year. Viewers of Disney don’t pay a license fee like people in the UK do for the BBC because Disney is a private company that doesn’t run off public funds whereas people pay for the BBC and this means the BBC is funded by the public and belongs to the public.

Subscription and Pay per view

Disney runs several channels and most popular is the Disney channel, which is subscribed to 86% of televisions in the US, which earns the company around $750 million a year. Disney runs subscriptions through Virgin, Sky and BT and they receive a set amount from every fee paid. Disney also runs a pay per view system with the Sky Movies Disney channel and has been known in the past to run it on its Disney channel when a film has premiered on the channel.

Advertising

Last year the Disney Company spent $1.93 billion on advertising worldwide sending advertisements out to over 50 different countries. Although Disney spent a lot on advertisements, they are third in top five film major film studios. Disney’s advertisements on their channels are mainly made up with ads for their own shows and do not plug products. The only Disney channel to play ads is Disney XD and the ads are generally for kid’s toys.  Walt Disney Co. spent $1.93 billion on ads;

       TV: $546 million

       Magazines: $178 million

       Newspapers: $88 million

       Internet: $187 million

       Other: $933 million

*other includes things such as Radio advertisements, billboards, and gaming adverts.

Disney still spends an average of two billion dollars a year worldwide on getting the Disney name hot on the world’s consciousness and to keep the interest in the company high.

Product Placement

Disney tends to product place in its own work, for example in the old animated films Mickey Mouse, Donald duck, Goofy would all make appearances in the background for example they are in the background of Little Mermaid, Snow white, and Cinderella.  Disney also have product placement on films such as Saving Mr Banks. This also links very closely with the fact that Disney is a big believer in self-advertisement and the fact that the company is trying to spare extra expense by keeping the Disney name in people’s heads.

Private Capital

Disney’s whole company is riding on the stock market. This is a good way of bringing in profit because if they take a loss then all of the shareholders take a small hit. This means though when the company earns a profit the profit is shared amongst its shareholders. This is also a great way to merchandise the company with fans wanting to own a part of Disney and this earns Disney and immediate profit. The biggest shareholder of Disney is Steve Jobs who owns 7% of the corporation despite the fact he is no longer alive. The average Disney share price is $40 and then once the fee is paid to Disney the shareholder then would own 0.007% of the company.